Privacy Policy
Last Updated: March 14, 2026
Journey DNA LLC ("we," "us," or "our") operates the Pool Checker website and application (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
1. Information We Collect
We may collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services. The personal information that we collect depends on the context of your interactions with us and the Service, and may include:
- Contact Data: First name, last name, email address, phone number, and ZIP code.
- Service Data: Details regarding your pool dimensions, chemical readings, and required services.
- Professional Data: Company information, business type, service area, and credentials for pool professionals.
2. How We Use Your Information
We use the information we collect or receive to:
- Provide the calculations and action plans requested within the Pool Checker tool.
- Facilitate the connection between you and local pool professionals, as explicitly requested by you through our lead generation form.
- Send you an SMS One-Time Passcode (OTP) to verify your phone number and ensure the integrity of our network.
- Respond to your customer service inquiries.
- Communicate new Pool Checker features and updates.
- Manage professional accounts and process lead transactions.
3. Sharing of Information & SMS Consent Policy
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. Specifically regarding your Service requests:
SMS and Contact Consent: By checking the consent box on our intake form, you authorize us to share your submitted contact information (Name, Email, Phone, Zip/Address, and Service Details) with local pool professionals so they may contact you regarding your request. Mobile information will not be shared with third parties or affiliates for marketing purposes outside of this explicitly requested Service.
4. Text Messaging (SMS) Program
If you elect to receive text messages from us (for OTP verification or Service updates), message and data rates may apply. You may receive automated text messages related to your Service request. Consent is not a condition of purchase. You may opt-out of receiving text messages from us at any time by replying "STOP" to any message you receive from us. For assistance, reply "HELP".
5. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
6. Your Privacy Rights
You have the right to request access to, correction of, or deletion of your personal information. To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.
7. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience on the Service. You can control cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of the Service.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Your continued use of the Service following the posting of revised Privacy Policy means you accept and agree to the changes.
9. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
This privacy policy is effective as of the date listed above and applies to all users of Pool Checker.